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SWOT (also known as SWOT matrix, SWOT analysis and SWOT method) is a framework for identifying and analyzing businesses’ internal factors, namely strengths and weaknesses and external factors, namely opportunities and threats. So keep on reading, shall we? What is SWOT? Outside of the marketing world – believe it or not, the SWOT is only one of the marketing buzzwords we tend to think less about and never put much interest in.īut if you’re reading this article, congratulations! – You’re about to learn one of the most effective ways to improve yourself for your career strategic planning. We prepared the best 6 SWOT analysis examples with our students for you to understand all aspects of it. Many of us are familiar with the term and probably have used a SWOT analysis for school or company projects. SWOT analysis is one of the first marketing theories that every marketer needs to know in the marketing world.
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